Pets continued
Providing pet owners with
the best products, services
and advice
Aiming to make a lifetime of
careaffordable and convenient
By providing a variety of pet care
propositions across our pet care ecosystem
we are best placed to guide pet owners
through their pet care journey. In addition
to our veterinary practices our various
subscription services represent another
key element of our offering which now
reaches over one million customers through
plans like our ‘subscribe and save’ cat and
dog monthly ea and worm platform, our
‘Easy Repeat’ food subscription service
and various health plans offered by our
veterinary practices including our agship
‘Complete Care’.
We are uniquely placed to guide pet owners
through the pet care journey with our
network of pet care centres with veterinary
teams, highly trained groomers, nutritional
consultants and pet care experts.
Vet practices
We are incredibly proud of our Joint
Venture vet businesses, and the talented
vets and veterinary nurses who own, run
and work these practices. Our nationwide
network of 444 small animal veterinary
practices mostly operates under the Vets
For Pets and Vets4Pets brand and in
conjunction with our Joint Venture Partners.
Our unique model provides the opportunity
for entrepreneurial vets to own their own
business. The joint venture arrangement
offers clinical and operational freedom
to veterinary surgeons supported by our
business expertise. We also operate 58
company-managed veterinary practices.
Our vet practices are supported by our
virtual veterinary care offering which runs
through the Vet Connection. In the last year
it delivered 117,000+ remote consultations
through its network of ten vets and 74 RVNs.
Clinical Excellence
Our clinical services team has recently
undergone a restructure and is now led
by a Group Veterinary Officer who has
anexpanded team of clinical experts.
New roles include a Head of Clinical
Education and Quality Improvement who
has started and a RVN Nursing Lead to be
appointed in FY24. Together they will lead
our strategy to provide the best clinical care
to pets by providing exceptional clinical
support to our Joint Venture Partners
enabling them to continually push clinical
standards forward. They will also lead the
development of our broader advocacy
strategy as part of our mission to be the
leading voice for pet health and welfare.
As part of our revised clinical strategy,
we have created a £500,000 pet health,
welfare and sustainability research fund.
This money will be used to fund vital
research into priority pet health and welfare
areas where we are well placed to make a
difference. The funds will support a broad
range of areas from external academic
research right through to practice-based
research projects.
We remain committed to supporting our
clinical colleague’s wellbeing and that
of the wider profession. Only by being at
their very best can our vets and veterinary
nurses deliver the best clinical care and it
is vitally important as we strive to be the
clinical employer of choice. We are actively
undertaking work addressed at identifying
root causes of vet specic stressors right
through to proactive and reactive practical
support at the point of need. Examples
include our primary funding to a vital
research project being undertaken by the
University of Edinburgh into suicide in
the veterinary profession through to our
innovative webinar and a training series on
civility training for vet practice colleagues
run by industry experts Vet Led which
over300 colleagues engaged with.
We remain committed to supporting all
our practices achieving the Royal College
of Veterinary Surgeon’s Practice Standard
Scheme (PSS) accreditation and have
dedicated internal clinical resource to
helping them achieve this.
We remain committed to Quality Improvement
in our veterinary care and work with our
veterinary teams to produce clinical
guidelines and best practice evidence
which supports the Joint Venture Partners
whilemaintaining clinical freedom.
Our participation in a nationwide veterinary
and human healthcare ‘Antibiotic Amnesty’
is one example. We continually update
our prescribing guidelines for antibiotics,
monitoring of usage on a four-month
cycle and with our new membership of the
companion animal group for the Responsible
Use of Antimicrobials in Animals (RUMA)
advisory board our focus on reducing
antibiotic use remains steadfast.
Petcare centre colleagues
Our leading Pet Care development and follow
on Pet Care Expert programmes continue
to ensure we lead the way with our pet care
expertise training for all store colleagues
and that there is a programme for everyone.
To nd out more read it on page 30 of our
peoplesection.
We now have over 1800 SQP (suitably
qualied person) colleagues and continue
to invest and have trained over 350 new
colleagues this year. This ensures customers
receive the very best advice when looking to
buy this type of product. All SQP colleagues
have access to CPD to maintain their
qualication and continually expand their
knowledge so they are providing the best
advice to pet owners at the point of need.
Nutritional expertise
Being a pet specialist, consumers turn to
us for advice on what to feed their pet so
it’s important we can provide them with
advice tailored to their pet and individual
circumstances and preferences. In FY23 we
launched our new nutrition matrix which
helps our colleagues give customers the best
possible advice on how to navigate our wide
selection of pet food based on affordability
and the needs of their pet.
Over 5500 colleagues have completed our
core modules and 838 have completed
the intermediate training meeting our
aim of having at least one advanced
nutrition colleague in every store. Nutrition
consultations are now happening across our
pet care centres.
See page 34 for more information about
colleague clinical and pet care training
anddevelopment.
Pet care education for children
At Pets at Home, we bring pet care to life
by using our network of pet care centres,
at the heart of their communities, to
engage with children (and their parents
and carers) about how to look after pets
through knowledge, empathy and kindness.
We restarted our face-to-face Pet Pal
sessions after the pandemic this year and
they now run alongside our digital offering.
We continue to support the Beavers and
Cubs and sponsor their Animal Friends
andAnimal Carer badges respectively.
Products that put pets rst
We benet from a high level of private
labels across our food and accessory
ranges, this means we can develop unique
and exclusive products for our customers
and their pets with pet welfare at the heart
of our developments.
With pet welfare in mind, during FY23 we
continued to reduce sugar within our treats
range, especially within our seasonal ranges,
at Easter, Halloween and Christmas. Our
small animal accessories range benetted
from having stimulating toys added to the
range, which enable natural behaviours.
Our dog bedding
range continues
to see further
developments aligned
to pet welfare, in both our
cosy comfort beds and also
our specially designed mattresses
giving additional support and tailoring to
dogs' needs during their senior years. Our
Wainwrights self-heating bed has been a
big success and ensures that the dog is
kept warm during colder temperatures.
We further enhanced our hydration range
for the Summer, and the addition of treats
that can be frozen gives both nutrition
and pet welfare benets during the hot
Summerweather.
Our range of highly durable toys, under
the Ruff and Tuff brand, have been further
enhanced through more rigorous strength
and durability testing achieved through
strengthened materials and additional
processing steps such as additional seam
strength. This new range of toys has been
developed with an expert pet behaviourist
to ensure it supports the natural behaviours
of dogs. The technical team have also
developed a bespoke testing method to
replicate a pet 'bite test' and as such can
ensure testing to rough play behaviour.
Technical and quality standards
All our own brand pet food has been tested
to required industry standards set by the
European Pet Food Industry Federation
(FEDIAF). We also conduct additional tests
on a risk basis that include extra testing
on areas including DNA, species detection
and detection of specic mycotoxins.
Our verication
processes mean that our
suppliers are routinely checked
for quality and safety. Through the
regular visits to our supplier base by our
industry experts we are driving continuous
improvement and best practice across the
industry both from a quality management
but also social and ethical compliance
perspective.
We have raw materials sustainability
standards in place that all suppliers will
berequired to be compliant with by
2028. We have a cat litter which we have
developed with a supplier who sources only
via managed UK forests which will launch
in FY24.
The teams are constantly reviewing our
testing protocols to ensure industry leading
standards for pet welfare; for example within
our hutch cover category, where thermal
insulation during the cold winter months
is critical, we have worked to develop rigid
thermal testing methods to give customers
the reassurance of safety when housing
their pets outside during the colder
weather. Having colleagues on the ground
conducting regular audits of our suppliers
has helped to ensure that product quality
and safety standards remain of paramount
importance, and we pride ourselves on
having exceptionally low complaints within
all our product categories.
Case study
Edinburgh Vet School Residency
and Clinical Support Forum
To continue to support our vets, increase
exotics specialist expertise and further
improve rabbit knowledge we are proud
to be funding a four-year residency in
rabbit medicine and surgery at Edinburgh
Vet School, the only one of its kind in
the UK. Our clinical colleagues are now
benetting from a range of services as
part of our investment including specialist
consultancy, access to a bespoke
advice forum, clinical webinars, newly
created training guides and case studies.
This residency will also critically help
advance clinical practice in this eld by
disseminating information to the wider
veterinary profession and pet owners.
See page 36 for details of
our Human Rights approach
Pets at Home Group Plc Sustainability Report 2023
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Pets at Home Group Plc Sustainability Report 2023